Press kit
Everything you need to write about Unpuffed. For interviews or anything else, email hello@unpuffed.com.
About Unpuffed
Unpuffed is a private, kind app for quitting vaping, nicotine pouches and cigarettes. Its Craving SOS breathing guide helps people ride out cravings in the moment, and its never-reset totals keep every nicotine-free day a person has earned, even after a slip. There's no account, and everything a person logs is encrypted on their own phone.
Unpuffed is made by The Dev Side, the studio behind the You Still Matter mental health app.
Fact sheet
- Name
- Unpuffed (lowercase in the logo)
- Developer
- The Dev Side
- Platform
- iPhone, iOS 17 or later
- Availability
- Coming soon to the App Store
- Price
- Free. Optional Unpuffed Plus at $29.99 a year, $4.99 a month or $59.99 once
- Audience
- Adults 18 and older
- Website
- unpuffed.com
- Contact
- hello@unpuffed.com
Logos
Please leave the logo unaltered, with clear space around it at least the height of the dot.
Also available: wordmark PNG (3000px) and ring mark SVG.
Video
A 22-second launch film, 1920 by 1080 with music. Free to embed or share when writing about Unpuffed.
Colors and type
Headlines are set in Bricolage Grotesque and body text in Instrument Sans. Apricot is used sparingly, for things a person has earned.
- Lagoon#0E6B66
- Apricot#F0A35E
- Ink#13201F
- Paper#F5F3EE
- Mist#DCEBE8





