Press kit

Everything you need to write about Unpuffed. For interviews or anything else, email hello@unpuffed.com.

About Unpuffed

Unpuffed is a private, kind app for quitting vaping, nicotine pouches and cigarettes. Its Craving SOS breathing guide helps people ride out cravings in the moment, and its never-reset totals keep every nicotine-free day a person has earned, even after a slip. There's no account, and everything a person logs is encrypted on their own phone.

Unpuffed is made by The Dev Side, the studio behind the You Still Matter mental health app.

Fact sheet

Name
Unpuffed (lowercase in the logo)
Developer
The Dev Side
Platform
iPhone, iOS 17 or later
Availability
Coming soon to the App Store
Price
Free. Optional Unpuffed Plus at $29.99 a year, $4.99 a month or $59.99 once
Audience
Adults 18 and older
Website
unpuffed.com
Contact
hello@unpuffed.com

Logos

Please leave the logo unaltered, with clear space around it at least the height of the dot.

Also available: wordmark PNG (3000px) and ring mark SVG.

Video

A 22-second launch film, 1920 by 1080 with music. Free to embed or share when writing about Unpuffed.

Download the video (MP4, 2.6 MB)

Screenshots

Taken from the app with sample data. Select one to open the full image.

Today screen Craving SOS Slip reflection Insights Health timeline Home screen widgets

Colors and type

Headlines are set in Bricolage Grotesque and body text in Instrument Sans. Apricot is used sparingly, for things a person has earned.

  • Lagoon#0E6B66
  • Apricot#F0A35E
  • Ink#13201F
  • Paper#F5F3EE
  • Mist#DCEBE8